Halewood adds Pre-Mix cans to Red Square portfolio

Halewood Wines & Spirits has launched a new pre-mix can range to extend the reach of its prominent Red Square Vodka brand.

The range features Sloe & Lemonade and Toffee & Apple flavours, and is available throughout the Off Trade in 5% ABV, single serve, 250ml cans. The flavours were developed following strong consumer reaction to Red Square’s new Sloe and Toffee Vodkas, which were launched last year.

The launch of pre-mix cans for Red Square allows the brand to reach new audiences and a greater variety of occasions, such as summer and outdoor events. Pre-mixed cans appeal to a younger, and predominately female audience, and Red Square’s new offering will attract new consumers to the brand.

Price Marked Packs are available for the new cans, marked at two for £3, which will encourage purchase within the convenience and impulse channels, and provide better value and price consistency for consumers. Non price marked packs are also available for the On Trade.

The can variants contain Red Square’s newly formulated liquid, which forms the base of its Sloe and Toffee Vodkas, in order to deliver an exceptionally smooth and fruity taste.

A spokesperson for Halewood Wines & Spirits commented: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix cocktails and our new Red Square flavoured vodkas.

“The bold, colourful designs of the Red Square cans creates significant stand-out on shelf for retailers, and the convenience of the can format will help to drive consumer demand over the summer months.