JJ WHITLEY VODKA EXTENDS RANGE WITH NEW PEACH & APRICOT AND APPLE & LIME VARIANTS
Fusing smooth, crisp vodka with on trend autumnal flavours, the two new launches will provide retailers with a premium flavoured vodka offering to tap into the growing flavoured vodka category.
With an impactful aroma of freshly picked, summer ripened orchard stone fruits and delicious peach notes, JJ Whitley’s Peach and Apricot Vodka is perfect for creating simple, delicious serves which also tap into the growing global drinks trend for autumnal stone fruits. It’s delicious mixed with Peach Iced Tea for an easy, long drink, or with prosecco for a great twist on a Bellini.
JJ Whitley Apple & Lime boasts subtle notes of tart green apples with a lingering hint of zesty, freshly peeled limes, all blended with exceptionally pure distilled vodka. The resulting crisp and versatile liquid is made to be paired with a range of mixers such as cranberry juice or lemonade to add a twist of flavour for any occasion.
Kelly Coughlan, International Marketing Manager, White Spirits at Halewood Artisanal Spirits comments; “We know that consumers are increasingly looking for quality spirits with strong provenance, and the JJ Whitley portfolio is perfectly positioned to deliver on this. Over the past few months, we’ve seen extremely strong results with our JJ Whitley Raspberry Russian Vodka, with our 1l variant now being the biggest contributor to mat flavoured vodka growth in grocery, which demonstrates the quality of the liquid, and the growing consumer demand for quality, flavoured vodka.
“As flavoured vodka continues to see strong growth, with consumers increasingly looking for new and innovative flavour combinations, our versatile Peach & Apricot and Apple & Lime variants with their on trend flavour profiles, smooth vodka and accessible price point, will provide licensees with a strong, premium flavoured vodka portfolio to tap into this growing trend”.
The new bottles showcase the smooth, clear liquid, with distinctive premium, embossed detail and striking colours to guarantee instant stand out on the bar. The 70cl bottles are available now, ABV 38%.
 Nielsen: Total Coverage │ Total Vodka │ MAT to 08.08.20
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