Halewood Wines & Spirits has added a Raspberry Mojito variant to its Caribbean Twist range, which coincides with a fresh brand design in order to attract new consumers into the category.
The new flavour joins four existing variants* within the Caribbean Twist range, which currently ranks as the UK’s favourite pre-mixed cocktail brand**, made with real fruit juice and with an ABV of 4%.
Following significant consumer research, Halewood has modernised the bottle design across the Caribbean Twist range, to create greater differentiation within the category and a deliver a more sophisticated look and feel for consumers.
Halewood has also made all Caribbean Twist flavours available in Price Marked Packs (PMPs) at £2.79 a bottle, which will encourage purchase amongst consumers within the convenience and impulse channels.
The Raspberry Mojito flavour contains aromas of mint combined with distinctive raspberry flavours to replicate one of the UK’s favourite cocktails, and has been introduced in response to strong demand from Caribbean Twist’s consumer base for a mojito variant.
Halewood International has secured a number of listings including across NISA outlets for Raspberry Mojito, and the flavour will be available throughout the convenience and route-to-market channels in its traditional 70cl bottle.
Caribbean Twist will continue to be promoted through its Facebook channel to promote the brand to its increasing number of consumers.
A spokesperson for Halewood International commented: “Raspberry Mojito was a natural extension to the Caribbean Twist range, as the brand is all about replicating traditional cocktails with a modern twist, which can be enjoyed across a variety of occasions.
“Raspberry Mojito compliments the other sweet and fruity flavours within the Caribbean Twist range, and strengthens the brand’s appeal within both the pre-mix and RTD segments.”