Elena Khrustaleva

Russia and CIS Managing Director

Elena has 20 years’ experience working in tobacco and drinks industry holding various management positions in brand marketing, sales & commercial in Russia and the Middle East.

Before joining Halewood Int. in Jan. 2019, Elena had been the General Director of an RTD (Ready-to-Drink) factory in Russia, Roust Holding for the last 7 years with the proven track record of successfully turning the business around from losses to profit through strong financial management, constantly increasing and diversifying business capabilities and personally leading the ongoing evolution of the brand portfolio.

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