In 1978 John Halewood created a company selling Bulgarian wines from his garage, and then went on to launch his first product, Club Royal (sherry). In 1987 he purchased Hall & Bramley and Lamb and Watt, amalgamating their products into his existing portfolio. In 1990 he formed a Joint Venture in Romania just after the fall of the Berlin Wall and followed up with an acquisition of Red Square Vodka in 1991, which he reconfigured into the new Ready to Drink market with Red Square Ice. In 1994, after witnessing the success of Lambrusco Italian wine he launched Lambrini sparkling perry which quickly became the Company’s largest selling product.
As an entrepreneur, John Halewood saw opportunities very early on in the market, his brilliant move was for Crabbie’s, when he purchased the ginger wine brand from Glenmorangie in 2002 and then created the alcoholic ginger beer, which was an entirely new category in 2009. Crabbie’s Alcoholic Ginger Beer offers the highest standard of quality ingredient. Made from real ginger, this gluten free product is steeped and “fermented” for over six weeks to create the alcohol. The Crabbie’s craft is a sense of pride and the recipe remains a company secret.
John Halewood purchased Whitley Neill Gin from Johnny Neill in 2009 prior to the start of the “gin revolution”. Johnny was appointed as a brand ambassador to maintain brand provenance and brand advocacy. In 2011, John Halewood purchased Willow Water (spring water in the Lake District) and launched Crabbie’s into North America, which became an instant success, winning a Hot Brand award in 2016.
John Halewood passed away in October 2011, his legacy leaving the largest independent producer and distributor of alcoholic products by volume in the UK.