Our China operations include a dedicated sales force and we own a production line. Currently there is a focus on our premium spirits range but the portfolio is set to grow in 2017.
The critical e-commerce channel is accessed primarily through jd.com, the largest spirits distributor.
On Trade visibility & distribution is the key objective for Whitley Neill Gin, The Pogues, West Cork Whiskies, & City of London.
The venture is profitable and growing in all channels and the company now has its own production & labelling lines near Beijing.