Committed to responsible marketing

Halewood International is committed to ensuring its brands follow strict standards regarding responsible marketing and promotion.

Whitley Neill advert

The company is a signatory to The Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks. The Portman Group is an organisation supported by the UK’s leading drinks manufacturers which is concerned solely with social responsibility issues surrounding alcohol. The primary focus of this code is to ensure alcoholic drinks are marketed responsibly.

Outside the UK the company requires any partner to adopt the company’s general guidelines relating to the responsible marketing of alcohol as well as adhering to any local market rules and regulations.